Facebook – Gaining the ‘like’

This is a blog post I wrote during my practicum at Think! Social Media. It talks about the best practices for Facebook landing pages (I explain more in the post…read it!) and how by doing these few simple things you can gain more fans or ‘likes’ on your fan page. This also ties into Think!’s newest Facebook app – the CMS landing page (basically a landing page you can customize without having to know how to code, to learn more check out their blog post about it)

Enjoy!

How to get people to ‘like’ you – Best Practices

For Facebook fan pages the real trick is to get people not only to see your page…but also to ‘like’ it. However, making people curious and interested enough to actually ‘like’ your page is the hard part. One of the best things you can do for your Facebook fan page is to create a default ‘welcome’ landing page. This way, when people visit your Facebook page for the first time they aren’t dumped straight on to your wall.

Why is this important? Well when people are dropped straight onto your Facebook wall, they don’t necessarily know anything about you! All the wall gives them is the conversation instead of the “who, what, when, where, and why” of your company, product, etc. By having a welcome page you can give the potential fans all that information in one fell swoop and get them interested at the same time. Once you capture your audience’s attention you can tell them why they should be a fan (what’s in it for them?); you can introduce yourself and/or your team; and then introduce your product or why you’re here. Once you’ve got them to ‘like’ your page you can keep them coming back for more by posting deals, daily/weekly tips or other free informational content.

Now that you know why you should have a welcome page the next step is to actually figure out what makes a good page. You can’t just throw all your information on it and expect everyone to care as passionately as you do. You need to create interest to lure fans in. Here’s a list of some popular best practices for landing pages that you can choose from:

  1. Simply getting the ‘likes’
  2. Using the Facebook ‘reveal’ tab to get ‘likes’
  3. Consistent branding – website, landing page, profile picture

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Simply getting the ‘likes’

One tactic you can use to gain more Facebook ‘likes’ is to have your landing page be clutter free and all about the single goal of getting more fans. The RedBull fan page does a perfect job of this. Everything else has been blurred out in the background so that it’s obvious that all they want you to do is ‘like’ their page.

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Using the Facebook ‘reveal’ tab to get ‘likes’

A great way to do this is by using a “reveal tab” where fans have to ‘like’ your page to reveal more information – like a deal, free webinar, top tips, etc.

Teesey Tees does a great job of the reveal tab idea. They pique your curiosity by blacking out so much of the text and in order to view that info you need to like the page.

After you ‘like’ Teesey Tees, the below picture is what the page looks like. Not only is it kind of funny tongue-in-cheek humor but they also give you a discount code to use. Another thing you can do along this line is to make this a limited time offer.

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Consistent branding – website, landing page, profile picture

The BC Mental Health Foundation has done an amazing job of keeping their branding the same across their website and Facebook pages. As you can see from the first picture, their Facebook landing page and profile picture use the same logo and colours. If you look to the second picture you can see that these are the same pictures used on their website as well.

Keeping your branding consistent helps to lend an air of credibility to the online presence of any business and The BC Mental Health Foundation has nailed this.

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2 thoughts on “Facebook – Gaining the ‘like’

  1. Hey Dana,

    Hope all is well. There is great information on here! Thank you. I wanted to ask you a question since you are a FB Guru. I tried to change the username for my ‘Fan’ page to http://www.facebook.com/pimpinpeace and it was available. But now when I look for it, it doesn’t show. I tried to change the name again, and now it tells me that pimpinpeace is unavailable, yet I can’t find http://www.facebook.com/pimpinpeace. I have no idea what to do. I really want to have http://www.facebook.com/pimpinpeace…obviously for marketing purposes. I’ve tried to research it on FB’s help center…but that seems about as useless as tits on a bull (pardon my french). I’ve even tried to ask in the help discussion on FB but no one had replied.

    I’m pretty desperate in trying to resolve this. Any suggestions would be very much appreciated. Let me know what you think. Look forward to hearing from you!

    Best,

    Mark

    • Hey Mark, Thanks for the compliment!
      As for your issue…if you have changed the username once already, unfortunately you’re hooped…you can only change it once. Aside from that I’m not 100% sure of the issue you’re having…but I can walk you through what I know of changing the username. Send me an email dana.stasyk(at)hotmail.com

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